“Mad Men” vs. #Twitter – An Opinion on the Fortune 10

“Mad Men” vs. Twitter

An Opinion

 

 

 

 

 

 

 

 

                                                           

When I meet people IRL (in real life) – new acquaintances, peeps that I know well, friends, co-workers, and even family, there are only a handful of people who “get it” when I talk ‘Twitter’.

 I speak so often to companies that I work with – as well as new corporations I am strategizing with – to talk about the value that their brand can receive through the right use of Twitter.  So, why is it when I ask a standard response is, “Yeah, we’re on Twitter”… I then ask them, “what does that mean?”.

DO LARGE CORPORATIONS REALLY GET IT?

Many large corporations do not.  They are struggling with the change from a world with ‘Mad Men’ media – to a world where messaging is cluttered, media is fast paced, multiple channels are available, and ‘Social Media’ is perceived to surpass other forms of media in short order.  So, what does this mean to your brand? 

HOW DOES A BRAND BECOME EFFECTIVE IN 140 CHAR?   

They don’t.  A large corporation must understand that Twitter is not just here for them to promote themselves – PLEASE do not just promote.  People today want to have a personal relationship with your brand.  Twitter can help you to engage with your customers, potential customers and lapsed customers.  Just setting up a Twitter account is not enough.  Fortune companies that engage – are those that will make this change with ease.   The days of just “being there” are over.  ENGAGE!

 TALK TO YOUR FOLLOWERS – DO NOT JUST PROMOTE YOUR COMPANY!

We do not care, nor really want to continual tweets about your product, service, offering or anything else.  We want to know YOU – the person behind the brand.  It does not matter if you have folks that support you in the US or other countries although, you need to engage and speak with those that follow you.  Realize that I am an extension of your brand – with the ability to promote you negatively or positively.

LOOK AT THE STATS BELOW OF THE FORTUNE 10 – AND THEIR FOLLOWINGS

Please note:  Some of these companies have more than one blog – if anyone has information on how to figure out WalMart – do let me know – I got tired of trying to find them – and what they did on Twitter!

Enjoy!!

The Fortune 10 on Twitter:

Rank	Company	Twitter Name	Following/Followers		Tweet Stats / Engagement
1	Exxon Mobil	@exxon_mobil	0 / 483		3 sinceNov, ‘08/Not Engaged
2	WalMart	9 separate names	too confusing		???
3	Chevron	@Chevron_JustinH	73 / 1,137		Daily / Engaged
4	Conoco Phillips	@conocophillips	0 / 274		Weekly / Not Engaged
5	General Electric	@GE_Reports	2.314 / 3,398		Daily/Somewhat Engaged
6	General Motors	@GMBlogs	2.658 / 10.337		Daily/Very Engaged
7	Ford Motor	@Ford	13,846 / 14,500		Daily/Very Engaged
8	AT&T	@ATTNews + More	39 / 15,296		Daily / Not Engaged
9	Hewlett-Packard	@HPNews + More	280 / 6.999		Daily / Very Engaged
10	Valero Energy		If you can find them – let me know! :o)

If you look above, you can see that most of the companies that engagement and involvement is extremely important to the number of people that are following a specific brand.

It would suffice to note that – those companies that are not engaged….or are just on Twitter to promote….will never have a following that will impact their brand.

It is time to realize that how consumers interact with your brand has definitely changed – specifically via Twitter.  In my humble opionion, Twitter is a media in which you engage, communicate, assist and as the individual behind the brand – you promote without being intrusive.  I would love your thoughts my followers!

Please feel free to comment!